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    How betting affiliate links work

    As a bettor, you will see many "Claim Bonus" or "Visit Operator" links. This page explains how these affiliate links work, what they mean for you, and how they should (and should not) influence the content you read.

    What happens when you click an affiliate link

    When you click a "Claim bonus" or "Visit operator" button and go on to open a new account, the site may receive a small commission from the bookmaker. The bonus you receive is exactly the same as if you went to the bookmaker directly.

    How this affects what you read

    The amount of commission does not influence rankings, ratings, or which operators a site covers. A trusted site’s top-rated bookmakers will often include several that pay them nothing, proving their independence.

    What operators pay for

    Operators typically pay a standard commission (CPA) for new depositing customers or a revenue-share based on the players activity.

    What independent reviewers refuse

    A trustworthy site refuses any form of paid placements, paid reviews, paid star ratings, or any deal that is contingent on the content of the review.

    Your protections as a bettor

    A transparent site will mark affiliate links with rel="sponsored" so search engines can recognize them. Most importantly, the bonus terms (like wagering requirements, minimum odds, expiry dates) should be reproduced directly from the operator’s terms and conditions, so you have the full picture before you click.